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Natasha Hetherly

Designer

With a background in textiles, I've had exciting opportunities working in-house and remotely designing in various markets; women's, swim, children's, sleepwear, interiors, and paper. I have an appreciation for a wide variety of styles and love creating original artwork for clients. Often I start an idea with watercolor, gouache, or ink; then manipulate the design digitally to get it production ready. I have an affinity for typography and branding too. I relocated SF/Bay Area after traveling and living abroad in France for a couple of years. I feel beyond fortunate to call beautiful California home!

Need help with a design project? Send me a message using the form below and let's connect!

 
 
 
 

get in touch

 
 
 

overview of print development process

 

01.
Discovery

Inspiration gathering, brainstorming and project timeline planning.

02.
Exploration & Creative Direction

Think trend + Pinterest boards, pantone swatches, and perusing the photo library for feel/mood pictures.

03.
CONCEPTUAL DESIGN

Sketching and experimenting with different mediums + media to achieve the desired look and feel. This is the stage to explore.

04.
REVISION FINALIZATION & DELIVERY

Review work, critique, and get client feedback. Make final adjustments. Designs are scanned, digitized, printed, packaged, and made production ready.